In 2005, 1.1 million people in the U.S. purchased mobile video content. That number is expected to grow to more than 30 million people by 2010, according to research firm In-Stat.
As impressive as that number is, it is a very low estimate. Consider how fast YouTube has grown in just the past year. They have surpassed 100 million videos served per day. For now, they are the runaway leader in online video, each lasting two to five minutes. YouTube commands 29 percent of that market and its videos account for 60 percent of all video watched online. MySpace lies second behind YouTube in the online video market, with a 19 percent share. In June, 2.5 billion videos were watched on YouTube. More than 65,000 videos are uploaded to the site daily, while about 20 million unique users visit the site each month, according to Nielsen//NetRatings.
So, how about we up that 2010 figure?
For those of you that have not read The Long Tail by Chris Anderson, I recommend you do. With this many people accessing and participating in the generation of video content, what he has to say will take on staggering perspective.
Niche channels like MAC Experience will become market forces with access to numbers like these (NO, that is not short for Macintosh, but is the premier, global martial arts inspired multi-channel broadband video destination).
http://www.macexperience.com/
Also check out the G-Living Network for some great programming on a contemporary green lifestyle.
http://gliving.tv/
Channels like these are taking off and will most likely splinter the networks at some point. There are many nice channels out there like them, but these are great attempts.
The big networks are also participating in a big way along with all of the Mobile carriers.
All this spells out real opportunities for anyone with a web-presence, especially those with a large subscriber base. (Leaving me with a lot less time to write this blog :-)
ABC adding shows to broadband service
http://news.com.com/ABC+adding+shows+to+broadband+service/2100-1026_3-6102245.html?tag=st_lh
MobiTV expands to Windows Mobile
http://news.com.com/MobiTV+expands+to+Windows+Mobile/2100-1025_3-6089568.html?tag=nl
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1 comment:
Good point, though sometimes it's hard to arrive to definite conclusions
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