I'm not one to republish 'best-of' or 'predictive' types of lists, because I often find them to be either too generic or too polarizing to be helpful, but two lists stood out to me for this year. Conveniently one is for PR and the other for Advertising.
The PR list covers some interesting observations about LinkedIn, the power of advocacy, the reputable return of the seasoned journalist, importance of mobile, visual storytelling and PR finally winning the battle to best manage social media.
On the Advertising side, look forward to additional thoughts on mobile, the evolution of the dreaded banner ad, big data and the newly coined "Native Advertising".
Both are short and succinct and worth a read-through.
Would love your thoughts...
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